Piaggio Group: at the Motodays show with Aprilia in the lead
in world superbike with numerous bike and scooter product innovations.

Marco Melandri and Sylvain Guintoli, Aprilia Racing WSBK riders, will be at the Roman motorcycle show on Thursday with their fantastic RSV4 Factory Racing in the new silver coloured livery.

All the major innovations for 2014 from the Piaggio Group will be on display at the Motodays 2014 show: from the Moto Guzzi V7 range with new equipment and graphics to the Aprilia Tuono V4 R ABS to the brand new Vespa Primavera, as well as the début of the Beverly S, a gritty version of the Piaggio high wheel scooter best seller in the classic 125 and 300cc engine sizes.

28 February 2014 – The Piaggio Group opens the Motodays show at Roma, scheduled from Thursday 6 March, with the participation of the 2014 World Superbike Aprilia Racing riders.

Marco Melandri and Sylvain Guintoli arrive at the Roman motorcycle show just after the first two WSBK races on the Australian circuit at Phillip Island. In this opening round Aprilia, reigning Manufacturer world champion, was a key player in both races with its RSV4s. Thanks to the Race 2 win brought home by Guintoli – also the Superpole winner – and the second place that Melandri took in Race 2, the first round of World Superbike took the skilled French rider to the lead in the championship Rider standings, and placed Aprilia at the top of the Manufacturer rankings.

The Aprilia riders will be at Motodays on the opening day, Thursday 6March, and after the opening ceremony – in which they will take part outside Pavilion 3 – they will greet their fans and all motorcycle enthusiasts at the Piaggio Group's large exhibition space in Pavilion 3, stand B10. Along with them visitors will be able to see the Aprilia RSV4 Factory which made its successful début in the brand new silver colour scheme at Phillip Island.

Marco Melandri and Sylvain Guintoli will be on hand to christen the many new Piaggio products which will be in Rome both with the motorcycle brands (Aprilia and Moto Guzzi), and with the brands dedicated to the scooter world such as Vespa, Piaggio and Scarabeo.

In fact, at the capital city show, scheduled from 6 to 9 March at the Rome Exhibition centre, the Piaggio Group will introduce all of its news for the opening of the 2014 season and a complete range of both bikes and scooters.
Vespa Primavera marks a new and youthful chapter in the history of the most widespread and beloved scooter in the world. Moto Guzzi revamps the V7 range. New equipment and new graphics for the ultra-classic twin cylinder from Mandello. Aprilia shows off the new Tuono V4 R ABS, the bar-setting model in the super naked segment, and the 2014 versions of the RSV4, the reigning Superbike Manufacturer World Champion and current leader in both manufacturer and rider 2014 Championship rankings. The Beverly S will be introduced in Rome, the gritty new version of Piaggio's high wheel scooter best-seller, available in the classic 125 and 300cc engine sizes.

The major news for Aprilia this year includes:

Tuono V4 R ABS, the super naked par excellence derived directly from the exceptional RSV4 multiple SBK world champion. For the 2014 version of the Tuono V4 R there are many new features compared with the predecessor, including the advanced ABS racing system that can be adjusted to 3 sensitivity levels or disabled altogether. In addition to this the bike has more maximum power and torque (170 HP) with its prestigious 65° V4 engine, a further evolution of the already super-refined APRC electronics control package, a new and more spacious fuel tank (18.5 litres) which is also better shaped in order to provide the rider with a better riding feeling. Also, in order to enhance comfort and street riding, the saddle padding has been revisited and the suspension was replaced with new elements that are calibrated to be more “street oriented”, although, being fully adjustable, they allow the rider to find the best possible setup to take full advantage of the capabilities of the Tuono V4 R ABS chassis on the track. It is available in the more elegant white or an aggressive black.

RSV4 R ABS and RSV4 Factory ABS represent the best a biker can strive to be in the super sport bike segment. The Aprilia RSV4 is the model that is closely derived from the 2013 WSBK Manufacturer World Champion and 5-time World Superbike Champion in the last four seasons.
On the occasion of the first round of the 2014 world SBK season at the Phillip Island circuit the new 2014 RSV4 SBK silver livery was introduced. These extraordinary bikes were stars in Australia with Guintoli's victory (now leading the Riders Championship) in Race 2 and Melandri's second place in Race 1. Aprilia is also in the lead for the 2014 Manufacturer Championship.
There is no more competitive, more advanced, more refined and efficient bike than the Aprilia RSV4. This is demonstrated not only by SBK results, but the numerous victories in all the comparative reviews in the sector organised by the most authoritative magazines also attest to this fact, where the Aprilia RSV4, even in its strictly original configuration, is the bike to beat, no matter what track it is on or who is riding it. The most recent version has even more maximum power and torque (184 HP) expressed by its narrow V4 engine (the only one of its kind produced anywhere in the world), an even more advanced APRC electronics system, a new and more efficient braking system and a different, more spacious and ergonomic fuel tank. New and attractive graphics decorate both the RSV4 versions in 2014. RSV4 R ABS is available in two colour schemes: Nero Opaco or Rosso Formula. The RSV4 Factory ABS, the most sophisticated and valuable of the two, is available in the new Nero Assoluto colour scheme.