Aprilia Racing and Gulf Oil

Aprilia Racing and Gulf Oil


Gulf Oil’s century old legacy and heritage has won the trust of millions, resulting in the brand enjoying an unmatched global recognition. Gulf’s journey began in 1913, with the launch of the first-ever branded petrol station in Pittsburgh, USA. Today, Gulf Oil International is part of the Hinduja Group, a trans-global conglomerate. Gulf Oil’s core business is manufacturing and marketing an extensive range of high performance lubricants, greases, coolants and associated products for Automotive, Industrial and Marine applications. Gulf Oil International also licenses national fuel retail networks around the globe. The “Gulf” brand and its distinctive logo, which is present across 100 countries, is synonymous with its brand values of “Quality, Endurance and Passion”.

Globally, Gulf Oil has a number of key sporting partnerships. Since 2016 it has been Manchester United Football Club’s global lubricant and fuel partner. In top-level Sportscar racing, Gulf supports Gulf Racing in the World Endurance Championship. Gulf is also partner to New Zealand’s Highlanders Rugby team in the Investec Super League and to Chennai Super Kings, in Indian Premier League Cricket. Gulf Oil has also signed on cricket icons like MS Dhoni (India) and Shakib Al Hassan (Bangladesh) as its brand ambassadors. The brand has signed on cricket player and youth icon, Hardik Pandya as the face of its new business in India.

One of the Gulf Oil’s core value pillars is ‘Endurance’. The brand celebrated its 50th anniversary of participation in the 24 hour of Le Mans, considered the world’s toughest race. The brand shares a special relationship with the World Endurance Championship and its massive fan following.

After two years of working together in global motorcycle racing’s upper echelons – in the World Superbike Championship arena - the iconic Gulf brand and the Piaggio Group’s Aprilia marquee continue to make concerted progress together, making the step up into the pinnacle of motorbike racing, MotoGP, thanks to a new multi-year partnership with the factory Aprilia Racing Team. This association further strengthens Gulf Oil’s diverse sports portfolio catering to high adrenaline sports.

Gulf Oil believes that the partnership with Aprilia Racing is a winning one – Aprilia is one of the most successful racing marquees of all time and Gulf has a long history of success in motorsports.