THE ITALIAN STARTUP DEBUTS IN MOTOGP THANKS TO THE PARTNERSHIP WITH APRILIA RACING AND BACKTOWORK24.
At Valencia MotoGP round, Aprilia Racing’s riders, Aleix Espargarò and Sam Lowes, have signed the first digital autograph for their fans.
It has been a world premier, possible thanks to Stargraph technology, Italian startup which debutted at Valencia in occasion of 2017 end of the season, an extraordinary showcase of agonism and technology, into the maximum world motorcycle competition.
The event was born from the partnership between Aprilia Racing and Stargraph, within the Open Innovation project of BacktoWork24 (Sole24Ore) to foster the development of innovative start-ups and high potential projects.
In this area, Aprilia Racing chose Stargraph technology, the first digital fan-engagement and mobile marketing platform to revolutionize the traditional autograph sessions that take place during the Grand Prix weekend. The first digital autograph has been signed during Valencia GP at Ricardo Tormo circuit.
With Stargraph technology, riders are able to take photos and digitally sign the autographs on iPad in front of the audience and send an extraordinary memory to fans physically present at the venue of the event.
This creates, eliminating any physical barrier, a new form of communication between the star and its fans during any kind of live event. They’re no longer just fans to take pictures, but instead, it's the star to share a special content with the fans. All the people present at the event, not just a few lucky ones, have an unforgettable memory of their participation.
Stargraph lets fans create a gallery of their autographs, easy to share with friends on social networks, and download high-definition photos. The platform will also allow a new form of mobile marketing with exclusive promotions and other surprises that will be soon available.
Stargraph App is available for free on App Store and Google Play.