Your RS 660 is much more than an assembly of mechanical parts. Your RS 660 is the shape that you had in mind before you ever even saw it in person. Your RS 660 is a special layout of colours and lines that tell about you and the nuances of your personality: from the most obvious to those that even you still haven’t discovered.
Apex Black, Lava Red and Acid Gold are not just three elaborate colour schemes. Each one speaks of a different identity of the RS 660 and the biker riding it, communicating in a language that only you and the bike understand.
Do you want to know which RS 660 is yours? Lean in and listen to what they have to say to you...
Choosing your RS 660 means looking in the mirror, with no filters and without pretending, and admitting to yourself what kind of racer you are. That is why it is so difficult. That is why you won’t be the one who chooses your RS 660: she will be the one who chooses you.
APEX BLACK
SHE is the dark beauty: a bit diabolical, a bit of a heroine. Her strength is sombre, introverted. The tar black of her fairings is the dark vortex that draws you in, the burning red of the front wheel rim is the fire that rockets her forward, leaving the rivals behind when the light turns green. It’s the Batmobile that borrows the total black look - part of Aprilia’s racing history - to transform every ride into a wild race through your own personal Gotham City.
YOU are the only one who can tame the wild beast that is churning within, transforming it into performance. What matters to you is substance and the beauty of the mechanics - the concrete, rather than the abstract. The details? They might make a difference for you, but only when they’re red. Your soul is tormented but you always find the road that leads to success; because you know that it isn’t being fast that makes you a worthy rider; it is exactly the opposite.
LAVA RED
SHE is gritty, bold and resolute. It’s Muhammad Ali annihilating Joe Frazier. It’s the Italian ridden by an Italian beating the Japanese on their home track. The thoroughbred descendent of the racing liveries that Aprilia first introduced on factory bikes, breathing life into the beloved RS 250 Replica Reggiani, where Lava Red proudly recalls the purple, red and grey colours. It is the heritage made up of two-stroke engines, timed laps and 54 world titles - including 38 in World Championship GP Motorcycle Racing, winning 294 Grand Prix races - which the RS 660 brings to your everyday life as a rider.
YOU love power along with agility. Training to win and not just to stay in shape. You always have your sights set on a target and you just can’t do without the intoxicating sensation of crossing any type of finish line first. For you, sportiness is as much alive on the track as it is at any other time of the day; because your favourite outfit is definitely leathers, but taking them off doesn’t mean you stop being a racer.
ACID GOLD
SHE is the new pioneer of design applied to the world of two wheels, born to break down colour schemes with the same nonchalance as a provocative top model on the runway. It’s the new shade of sportiness on the road: damned beautiful on a sunny coastal route and just as at ease under the neon lights of a big city. It is the gold medal on the naked chest of the athlete: brazen, extroverted, BOLD. It’s a light that shines constantly on your bike which, at the first hint of colour, at any distance, makes anyone who sees it invoke its name.
YOU are an innovator, courageous, an early booker: always ready to blaze new trails following your flawless instinct. A modern samurai: dynamic but disciplined, sometimes enigmatic, dedicating your life to achieving perfection in every action. You hate labels at least as much as she hides her logos: small and hidden compared to those of her two siblings. You have figured out that, to keep from being extinguished in this grey world, you have to distinguish yourself and that the RS 660 Acid Gold is for everyone, but not everyone is made for her… except for you.