This is what led to Fast & Fresco's decision to sponsor Aprilia Racing in the 2017 MotoGP season, thereby combining two philosophies that are extremely close to one another, although applied in two different areas, to undertake a voyage together that we are certain will be long and very fulfilling.
Even in the kitchens of the Aprilia motorhome, along the stops in the MotoGP circus, an innovative idea that changes the way the table is set: it's called Fast & Fresco, and it is a line of ready to eat products for a good and healthy diet even where you don't have the time or desire to cook. Because you can find balance between life and quality of life.
The Fast & Fresco line includes a vast selection of soups, creams and much more, made in Italy with ingredients selected and cooked using innovative technology that, reducing times by four times and correctly distributing the heat all the way to the core of the product, allows the integrity and flavour to be preserved.
The result is comparable to a home cooked meal: a tasty dish, where the ingredients are easy to recognize and you can really taste their flavour.
And there's more. For us, respecting the environment also means only using 100% recyclable packaging . And the pack graphics, elegant and modern, represent the element that distinguishes the three lines of the brand: Classiche, Benessere and Premium.
The Fast & Fresco challenge was to bring into the present the ancient teachings passed down by the farming culture - respect for nature and its cycles - in a perfect balance between agriculture and innovation, without every betraying them.
A challenge accepted in perfect balance between quality and innovation, two deeply rooted values in the Fast & Fresco production system that create a strong harmony between an Italian excellence like Aprilia, a brand that is very familiar with the concept of speed and which also shares, among other things, the proud choice of an all Italian team.